Although Fourtitude is a daily read for us and all other Audi lovers out there, George Achorn is even better in his "Fourword", a column dedicated to his personal thoughts on the Audi brand and models.
In his current "Fourword" he is writing about the idea of bringing an Audi A3 Hybrid.
There’s no denying that the Toyota Prius has garnered its fair share of attention. Toyota sells all they can build, while the car’s owners group has become a rather enthusiastic following despite the Prius’ relatively frugal equipment and uninspiring teardrop shaped packaging. Such success begs the question- could technology-driven Audi do a small hybrid just as well, if not better, and in a more stylish package?
The Q7 Hybrid is an interesting prospect, but I think I have an idea for a more frugal offering. It would be one that showcases Audi’s own core competencies and could theoretically be built at a reasonable cost, given it would use an existing platform… that of the A3 5-door.
Should Audi build something like an A3 Hybrid, I for one would be there in line to put down my deposit. Ingolstadt has become quite proficient at being strong in performance like their rivals from Munich, but Audi’s brand identity is synonymous with technology and their well-known motto ‘Vorsprung Durch Technik’ makes the brand more credible in its presentation of a TDI Hybrid laden with technology like all-wheel drive and DSG or even more gluttonous options like Navigation plus or alcantara suede seats. Near as I can tell, such an offering would be right in line with the unique and out-of-the-box thinking target customer Audi has in mind with the A3. It would be a halo car with a conscience.
That's an interesting suggestion! I am sure it will be read in Ingolstadt.